EP #7 Sherman Barnes

February 14, 2023
Truckin On


EP #7 Sherman Barnes

By Ward Richmond

“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge wish for more wisdom” -Jim Rohn

Sherman Barnes was born and raised in Jackson, MS, where he was exposed to a deep work ethic and taste of the logistics business working with his dad in a warehouse in highschool.

Sherman is a Pisces, playing into his hard earned intuition from being picked on in school.

Coming from a well rounded family, he was granted a spot in a gifted arts program at a local school for arts, which was his first real experience in a mixed school. After graduating highschool Sherman moved on to Southern Mississippi. As we tend to do, he enjoyed college a little too much outside of the classroom and found himself learning the world through the lens of a young man working with his dad again. This opened his eyes not only to more of that work ethic he loved so much, but to the idea of unfulfilled potential. This lesson put a new fire in him and took him to Jackson State University and on to the man he is today.

Jamie Wheal stated in Recapture the Rapture to seek in your vocation three things: Novelty, making art, and helping others.

We explore reframing your view of your work from an obstacle to making an art of sorts and even gamifying it.Sherman’s first job outta college was at CH Robinson and it baptized him by fire. It was sink or swim and Sherman was doing the backstroke.

Sherman met his wife early in his life in ATL right after college and wasted no time getting married and starting their family… I don’t know if I mentioned it in the ep, they have six kids!

Partnering with a peer at Robinson, he opened a Landstar in 2009. Through a year of that business Sherman learned the importance of self-reliance and moved on to UPS to really polish up his game and learn the more formal side of the biz. After 6 years in Packer Country, Sherman couldn’t ignore his entrepreneurial spirit. He is now located in DFW with his beautiful family. He is currently helping grow a smaller business in the logistics industry into larger markets all while growing his own logistics business, Ask The Transporter.

Advice to younger Sherman: Lean into your entrepreneurial spirit earlier
Greatest Failure: Flunking out of SMU, propelled him forward
AM Ritual: stay in bed and practice gratitude
Travel favorite: Surfside Beach, South of Houston
Fav Restaurant: Three Forks, Frisco
Book Recommendation: “Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail” -Ray Dalio
Music: “Summer Madness” Kool and the Gang – Spotify – Apple
Causes he serves: Jackson St University, His Church, family
$100M investment: Multifamily Real Estate

Connect with Sherman:
Website: –
LinkedIn: Sherman Barnes II
Twitter: @ShermanBarnesII

Connect with Ward:
Instagram: @ward214tx
YouTube: Supply Chain Real Estate

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