Time Kills Deals: Analysis Paralysis and Other Trends in Corporate Decision Making

April 3, 2018
Life Coaching, Etc.


Time Kills Deals: Analysis Paralysis and Other Trends in Corporate Decision Making

By Ward Richmond

In case you didn’t know already, my job is to provide Decision Makers aka Leaders with the intelligence needed to make corporate real estate decisions. It’s that simple.

As a whole, our team operates like a nimble and powerful little army to provide our clients with the innovative strategy, deep dive analysis and killer market intelligence needed to make rock solid decisions and execute these decisions with certainty in a timely manner.

I’ve found that at the core of all business strategy execution, there comes that critical moment in time when someone in charge AKA a Decision Maker has to make a decision. This may sound like an elementary observation to you. Don’t worry, I am aware.

One problem: Very few people in “Corporate America”, not to mention all countries around the world, and life in general, are able to – or like to – make decisions.

This is mind blowing to me. It sounds simple enough, right? I have always been a fairly decisive guy and only recently have I realized that my own natural ability to make decisions has undoubtedly helped me out in business and in life!

The inability to make a decision, however, is like driving a forklift into a wall.

Over the years, having worked on hundreds of transactions with businesses ranging from small family owned companies to Fortune 10 companies, I’ve found that powerful leaders know how to make decisions. I’ve also found that I absolutely love getting to work with these likeminded, badass, decision making professionals.

I considered calling this blog “Top 10 Ways To Make A Badass Decision” but there aren’t 10 things to put on the freakin’ list!

There are only 3 simple things you need to know when it comes to making a killer decision!


Consult with a badass team of experts to gather needed intelligence to make your decision.

Thoroughly review the needed intelligence provided by the experts.

Don’t procrastinate! Overcome your fears and limiting beliefs and make a motherflipping decision!

Through my experience, I’ve determined that mediocre leaders have a tough time making decisions.

This leads to “analysis paralysis”. This leads to a giant time waste. Everyone in my industry knows the old adage, “Time Kills Deals”. Truth. Fact. Write it down.

The more time you spend procrastinating making a decision and causing unnecessary delays, the less value you create. This leaves a ton of money on the table and if you are a Decision Maker for a living, this behavior needs to stop.


I am thinking about getting “Time Kills Deals” tattooed on my right arm so that I can quickly remind my valued customers that the inability to make timely decisions will result in massive inefficiencies and the potential loss of millions of dollars! Maybe even billions.

On my left arm, I will get “Shitty Lawyers Kill Deals”. I’ll save that for another blog post!

The inability to make decisions will always, inevitably lead to a total waste of precious time aka MONEY!

In my opinion, Procrastination and Fear are the number one and two causes of Failure. Action is King.

As Tim Ferriss says, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.” Yes- Making a decision is uncomfortable. That is why excellent decision makers get paid the big bucks.

Sometimes, excellent decision makers also make horrific decisions – but that’s OK. Believe me, I do it all the time. You just have to be able to learn from the bad decisions and try your best to not repeat them!

If you ever have the opportunity to visit with a super powerful leader or even a plain old badass of a human being, they will most likely tell you that the lessons learned from their worst bad decisions are gigantic contributing factors to their ultimate success.

When it comes to my own business and team, I will take a BAD decision over NO decision any day of the week.

You hired me to help with real estate strategy but I may as well be your head of HR because after we complete a project, I will be able to tell you who the true leaders are (and aren’t) within the organization. It’s easy. They all share one common trait. Can you guess which one it may be?

The leaders who give a stiff middle finger to Procrastination, smash the shit out of their Fear of Failure and Limiting Beliefs and assertively Make Killer Decisions based on Expert Advice are the ones who become Presidents and C-level executives and go by the name “El Jefe”. These BAMF’s take organizations to the next level.

They are the ones with the power. You know the ones. Name one influential leader who struggles with making decisions. You can’t. They don’t exist.